El Salvador is a small market for cigarettes which are all imported, either from Guatemala (PMI) or Honduras (BAT). These two companies dominate sales in this 1.1 billion piece market, with other manufacturers taking only 0.5%. The market has declined by almost 30% since 1990 although forecasts to 2023 suggest some growth in both absolute and per capita volumes: +5% and +2.7% respectively.
Archive for March, 2021
L&M El Salvador
Tuesday, March 25th, 2021
Marlboro 72s Aromatic
Monday, March 3rd, 2021
The client came to us with a new product – a stronger smelling “aromatic” tobacco. the task was to come up with multiple ways to market this new product. My concept was to package it as a “72” – a shorter cigarette, due to the more intense flavor.