More and More Women Are Switching to Cigars
April 16th, 2021
Jerica Lowder and Samantha Rees experimented with their first cigars after several Coronas – and some short smokes from their husbands, who were lighting up Cuban cigars at a party. At this point, the two women, light up about two or three cigars per month from their husbands’ stocks. “There is something calming,” Rees, 37, stated. “It is just a relaxing thing to do.”
L&M El Salvador
March 25th, 2021
El Salvador is a small market for cigarettes which are all imported, either from Guatemala (PMI) or Honduras (BAT). These two companies dominate sales in this 1.1 billion piece market, with other manufacturers taking only 0.5%. The market has declined by almost 30% since 1990 although forecasts to 2023 suggest some growth in both absolute and per capita volumes: +5% and +2.7% respectively.
Marlboro 72s Aromatic
March 3rd, 2021
The client came to us with a new product – a stronger smelling “aromatic” tobacco. the task was to come up with multiple ways to market this new product. My concept was to package it as a “72” – a shorter cigarette, due to the more intense flavor.
Chesterfield Deluxe Logo
February 6th, 2021
Chesterfield is a brand of cigarette made by Altria. It was named for Chesterfield County, Virginia. It was one of the most recognized brands of the early 20th century, but sales have declined steadily over the years. Chesterfields were originally produced by the Liggett & Myers Tobacco Company.
Explore New Kent
January 6th, 2021
The brand is the property of British American Tobacco group. The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.
Vogue cigarettes special pack design
December 2nd, 2020
Vogue is brand of cigarette available in several varieties, including regular, menthol and lights. Vogue cigarettes are marketed in both king size and super slim, which is about 100mm long and thinner than a standard size cigarette. The brand is owned by British American Tobacco.[1] Vogue cigarette brand belongs to a decorative or fashionable kind on the cigarettes market and is sold primarily to women. The Vogue cigarette’s style was based on the 1950s couture captured by Henry Clarke. The distinctive design of the package is intended to symbolize elegance, class and refinement. Here you can find Vogue special pack design:
